For the majority of advertisers including you, you are constantly facing with two choices; either using the traditional way of advertising or taking advantage of digital advertising.
Even though traditional advertising has its own benefits especially when it comes to targeting the local audiences and the masses to drive them to the physical stores, however, it does not have the capabilities digital advertising has which includes the ability to targeting a specific set of audience and market and let them watch real-time results among the most notable advantages it can give.
Because of technology, it is very easy to advertise something on the internet especially on social media platforms such as Facebook and Instagram which is the main hub for digital advertisers to place their client’s products and services which is a lot easier to draw the customers knowing that the majority of us nowadays are hooked to our social media accounts.
To help you know more about the advantages of digital marketing, here are some of its most notable advantages that will give you an idea if you are planning to incorporate it to your business or company courtesy of dbox, a digital advertiser.
- Cost-effectiveness– Unless you are a global brand or a major corporation, the option to have traditional advertising either through print media, television, radio or billboards, it is just too costly for you. Usually, local television stations are just too hefty for its airtime for your thirty seconder commercial, while print advertising can cost more which is difficult on your end to spread the brand awareness unless you have a deep pocket to spend for this kind of advertising. Digital advertising, meanwhile, is very cost-effective even for small businesses and startups because of its ability to penetrate and use social media platforms such as Facebook and Instagram to advertise your company or business which is a lot less expensive than traditional advertising.
- Digital advertising can make your brand popular– Everything on the internet can go viral or popular easily because of the ability of the internet especially on social media platforms to share pictures, videos and stories which can be easily spread and make it viral. Because of social media, a lot of startups and small businesses have their own success stories to share where they only used a small amount of money to advertise their brand compared to traditional advertising.
- You can advertise your brand to anyone– Knowing that social media and the internet both have the ability in targeting advertisements to anyone with all the information it collects from the users and third-party data brokers out there, you can easily target people and the market according to their interests and preferences and their interests which is easy to target your preferred market and audience.
- Advertising format improves constantly– Knowing that social media platform and the internet itself updates regularly to improve the quality of its user interface and purchasing process of online shopping, it is a huge advantage to advertise there for your business.