TheSoul Publishing has had a fruitful partnership with YouTube over the years, and as a result, the company is “proud to play a part in helping make YouTube Shorts a success,” according to Victor Potrel, vice president of platform partnerships at TheSoul Publishing. “Over the years, TheSoul Publishing has enjoyed a strong partnership with YouTube,” “Right now, short-form content is doing very well throughout the portfolio, and they are always on the lookout for new features and formats that will excite viewers.” The digital studio has won several awards and creates material that is entertaining, uplifting, and unique for an audience all around the world.
TheSoul Publishing is one of the most productive and well-known online media firms in the world. It has more than one billion social followers across the platforms Facebook, Instagram, TikTok, YouTube, Pinterest, and Snap.
Additionally, TheSoul Publishing works along with TikTok’s in-app purchases (IAP), Facebook live broadcasts, and Pinterest Takes. Creating movies for more than 100 different channel brands in 19 different languages is part of the company’s approach, which involves combining creative work with data and analysis. According to TheSoul, the worldwide pandemic, during which time statistics for short-form programming increased by 84 percent, was a significant contributor to the audience spike. According to Tubular, they also have one billion subscribers across all of their sites.
Creators like TheSoul Publishing now have the opportunity, thanks to YouTube Shorts, to experiment with new modes of creative expression in order to communicate with their audience. This provides them with yet another avenue via which they may expand their already impressive worldwide company.
Its primary base for 5-Minute Crafts can be found on YouTube, where it just celebrated five years of content creation and has racked up 21 billion views