Day: June 14, 2022

thesoul publishing

What’s the reason of TheSoul Publishing with youtube Shorts?

TheSoul Publishing has had a fruitful partnership with YouTube over the years, and as a result, the company is “proud to play a part in helping make YouTube Shorts a success,” according to Victor Potrel, vice president of platform partnerships at TheSoul Publishing. “Over the years, TheSoul Publishing has enjoyed a strong partnership with YouTube,” “Right now, short-form content is doing very well throughout the portfolio, and they are always on the lookout for new features and formats that will excite viewers.” The digital studio has won several awards and creates material that is entertaining, uplifting, and unique for an audience all around the world.

TheSoul Publishing is one of the most productive and well-known online media firms in the world. It has more than one billion social followers across the platforms Facebook, Instagram, TikTok, YouTube, Pinterest, and Snap.

thesoul publishing

High Viewership

Additionally, TheSoul Publishing works along with TikTok’s in-app purchases (IAP), Facebook live broadcasts, and Pinterest Takes. Creating movies for more than 100 different channel brands in 19 different languages is part of the company’s approach, which involves combining creative work with data and analysis. According to TheSoul, the worldwide pandemic, during which time statistics for short-form programming increased by 84 percent, was a significant contributor to the audience spike. According to Tubular, they also have one billion subscribers across all of their sites.

Creators like TheSoul Publishing now have the opportunity, thanks to YouTube Shorts, to experiment with new modes of creative expression in order to communicate with their audience. This provides them with yet another avenue via which they may expand their already impressive worldwide company.

Its primary base for 5-Minute Crafts can be found on YouTube, where it just celebrated five years of content creation and has racked up 21 billion views

thesoul publishing

What is the definition of a digital product studio?

Not all firms have the necessary structure, operational model, procedures, strategy, capacity, and resources to conceive and implement disruptive innovation, according to the Digital Delivery Model. As a result, we came up with the notion of the Digital Studio. You could be asking yourself, “What do you mean by Digital Studio?”

The organizational model and capabilities, after all, are what frame the transformation of ideas into prototypes and, eventually, solutions. To put it another way, it encompasses both the concept and its execution. The team works at the Digital Studio and follows its methodology and governance guidelines.

The goal of the Digital Studio thesoul publishing is to address disruptive innovation on a regular basis. This is accomplished by gathering ideas, turning them into prototypes (in 6 weeks), and lastly becoming Minimum Viable Products (MVPs) which can be released to the market (in 2 to 4 months). There is no such thing as a “one-size-fits-all” solution in the Digital Studio. Because the environment of each business differs greatly; the Digital Studio can be deployed in a number of ways to ensure that the intended aim is met.

thesoul publishing

Important success factors


They did discover, however, that there is one condition that must be met in order for this accomplishment to occur.  The Digital Studio, like any other structure charged with innovation or digital transformation, needs the CEO’s or board’s backing to overcome the normal resistance from the rest of the business, which prefers the status quo over change. As a result, it’s critical to have a positive, collaborative connection with the IT department. This is to avoid a bimodal IT situation in which innovation and “conventional IT” are on two separate tracks. We think that “traditional IT” should use the Digital Studio or its consequences to help it evolve into a position that allows for more freedom, flexibility, and creativity.

The Digital Studio is a digital experience consultancy that can assist your business at any step along the innovation or problem-solving life cycle, whether you’re searching for a partner to help you drive digital transformation within your organization or just help you develop a mobile app.

Built on their success as a supplier of customer-centric technology solutions, the Digital Studio combines our design approach with our strong technical skills to build a methodology that can drive success for your needs in customer experience, employee experience, or innovation.It can offer suitable design methods because of our modular framework, which recognizes that no two tasks are similar.