Being in a digital age, it has become highly focused on internet marketing, salespeople and entrepreneurs have started to spend a lot of their time on internet. They can connect with the customers through chat boxes, calls and even social media.
Digital marketing today has become a name of this game. The sales catalogs & cold calls are more and more becoming the things of past. Does this mean in-person marketing has become the thing of past? Completely not! We discussed on why these trade shows are essential to the company’s marketing trend, and these shows are an example of how in-person marketing and sales have prospered today with help of Smart Circle.
Apply face to face marketing sales for:
- Complex and high-value products or services
- Establishing contact with targeted customer
- Strengthening your relationships
In-person selling might not be very cost-efficient for the low value sales. But, you have to sell it direct to customer by distance selling, like on the internet and using telesales.
Benefits of Using Face-to-Face Sales and Marketing:
In-person meeting offers a chance to create the personalised experience, which leaves your customer feeling highly, appreciated and increases possibility of the sale. The long-term relationships will be developed and established by listening to your customer’s challenges & identifying different ways your product and service will help. Actually, 85% of the people say that face-to-face marketing are quite essential for establishing the long-term relationships.
Meeting face-to-face makes your customer feel highly valued, since their thoughts can be heard and questions will be answered instantly. Delivering the positive and memorable experience increases your likelihood that they may recommend your brand or business to other people too.
Improved Customer Knowledge
In-person marketing will offer valuable insights in needs of the target customers. Knowing their questions, objections and reactions will help in shaping your future sales and marketing strategies, and giving better understanding of these requirements.