Home » Alexei Orlov: The Man with Exceptional Marketing and Brand Strategy Skills

Alexei Orlov: The Man with Exceptional Marketing and Brand Strategy Skills

Alexei Orlov

One of the most popular and well-known in the business and marketing world is Alexei Orlov. Even if you don’t know much about the corporate world, you might have heard this name before. With years of experience across most parts of the world, Alexei Orlov has made business his life and life his business. There is no other way of putting it.

The founder and Global CEO of MTM (Moments that Matter) Choice Worldwide, a boutique holding group specializing in brand strategy and marketing, Alexei Orlov has served various companies at different positions before MTM.

Adventures before MTM

What this enigma of a man was doing before MTM? The following paragraphs will make it very clear to you.

Alexei was the CEO and Chairman’s senior advisor in the Das Group of Companies, an international division of Omnicom Group PLC. He was also the global CEO for RAPP after joining the group in 2014. He oversaw a profitable turnaround for the company with his rebranding initiative.

Previously, Alexei also served Volkswagen Group China as Chief Marketing Officer and was responsible for strategic branding and marketing of the company across the ASEAN countries.

Alexei also served Wunderman for around 8 years, first as President of Europe, and then as Global COO, and lastly as Executive Vice-Chairman, globally.

Alexei Orlov

Awards and Honors

In 2012 and 2013, Alexei was announced CMO of the Year by the World Brand Congress. Then, he along with his team at Proximity bagged Cannes Gold Lion Award for creating the largest social media platform for automotive – the People’s Car Project. Later that year, he was also invited by Global Brand Forum to be one of the keynote speakers.

Alexei Orlov strongly believes that there is nothing like God-given talent. One has to work really hard to improve and be the best version of oneself. He doesn’t believe that his gift for marketing was something God-given, instead, it was something he worked on a lot since his starting days in the career.

The Mindset

While working with various companies, he always loved to engage in conversations with people in positions and listen to their ideas while nurturing his own. According to Alexei, it is the only way how one can develop his ideas and be participative. One couldn’t feed ideas if he thinks inside the box, you need to break the boundaries and think out-of-the-box, just as he did.

At last, Alexei Orlov dedicates his success to his passion and immense hard work he put in whatever he has done.