Face-to-face marketing has always been considered the most effective way to engage and influence your customers. In research studies, it has been shown that face-to-face engagements establish a greater level of trust, are perceived as more credible, are more productive, and are more efficient.
When customers are immersed in a live brand experience, they are more likely to be engaged.
Consumers often become distracted by other influences when they are exposed to traditional and digital advertising. You may find that they are doing something else during an advertisement or worse yet, that they are fast-forwarding through your message and skipping it entirely. Social media marketing can be a great way to reach different target audiences, but you may lose your message in all the noise. Creating a memorable and meaningful brand experience can help you engage your target audiences without distracting them.
Senses must be engaged
The benefits of Smart Circle face-to-face marketing include the ability to engage consumers with all their senses. To create a more meaningful connection with their brand, brands can provide brands with a full immersion sensory experience. In addition, face-to-face marketing allows brands to react to consumer feedback and create unique and personable experiences by tailoring messages to specific individuals.
Maintain a relationship
A face-to-face marketing environment provides the best opportunity for creating a meaningful experience. As a result, brands are able to build relationships with their consumers that last after the event ends. According to the survey, nearly 80% of consumers share their experiences with friends and family. Consumers’ top two purchase-influencers are personal experience with a product and recommendations from friends and family.
Word of mouth
You are more likely to share your customers’ experiences with their friends and family after you have established a relationship with them through Smart Circle face-to-face marketing. In a survey by the Event Marketing Institute, nearly 80% of consumers share their experiences with friends or family members, and consumers’ top two purchase influencers are personal experience with a product and recommendation from family and friends.
Nowadays, with limited marketing dollars and consumers bombarded with brand messaging in every aspect of their lives, it is more important than ever to establish real connections with your customers.
By engaging in face-to-face marketing programs, companies and brands can build relationships with customers that last a lifetime; providing them with a dramatic advantage in attracting customers, growing customer lifetime value, and reducing cost of customer acquisition and retention.